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May 17, 2016

Yoga Wire Logo

May 17, 2016/ Jenni Anspach

I'm so grateful for the beautiful design work and stunning new Yoga Wire logo by Jake Paul White!

yoga wire logo

It began with an absolutely stunning mood board that Jake put together... I'm mesmerized by this color palette! We went with teal and sea glass with lots of white, indigo accents, and a touch of slate gray mingled in.

Mood Board by Jake Paul White

Mood Board by Jake Paul White

yoga wire logo with art

As for the logo itself, the 8 petals of the stylized lotus flower are for the 8 limbs of yoga. The rippling can be understood in many ways; as the water that the lotus emerges from, as the sound waves of communication, as the reverberation of the collective consciousness. I also love that the flower looks like a design that could be used in a Hawaiian quilt. In all ways, this logo is absolutely perfect for Yoga Wire!

lotus flower yoga wire logo
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May 17, 2016/ Jenni Anspach/
yoga wire, logo, brand, jake paul white, teal, seaglass, simplicity, nature

Jenni Anspach

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